Digital Tafsir and Audience Engagement: The Dissemination of Qur’anic Interpretation on the Instagram Account @anugerah.wulandari

Abstrak

This study aims to examine how social media, particularly Instagram, functions as a medium for disseminating Qur’anic interpretation in the digital era. The research is important because the increasing use of digital platforms has transformed the way religious knowledge is communicated and accessed, especially among younger generations. This study employs a qualitative research approach using digital observation of interpretative content published on the Instagram account @anugerah.wulandari. Data were collected through content observation, documentation of posts, and analysis of audience interactions such as likes, comments, and engagement patterns. The data were then analysed using descriptive and interpretative analysis to identify patterns in content presentation and audience response. The findings show that Qur’anic interpretation presented through short videos, infographics, and concise textual explanations can attract significant audience engagement and make religious messages more accessible to millennials and Generation Z. Instagram not only serves as a platform for disseminating tafsir but also functions as an interactive space for informal religious learning where audiences participate through dialogue, reflection, and discussion. The study highlights that visual and thematic content formats are particularly effective in encouraging audience interaction. The implications of this research demonstrate that social media can be utilised as a strategic tool for contemporary da'wah and digital religious education. The originality of this study lies in its focus on the relationship between digital content strategies, audience engagement, and the dissemination of Qur’anic interpretation within social media environments.